How to use the workspace

The property path

Every property is its own workspace: shot library, audit, fact sheet and materials. The tabs run left to right in the order you normally work.

1. New property

   Paste whatever you have — a listing, an agent's email, notes. The service fills in the card and the fact sheet; you only check them.

2. Materials

   Drop 10–30 photos (originals, not web copies). Each shot is analysed: what is in it, time of day, defects such as a tilted horizon or an empty room.

3. Audit

   Readiness of every material and what will raise it: which shots to add, which fields to fill. Press Update after you add photos or data.

4. Fact sheet

   The facts behind every text: areas, finishes, pool, distances. Fields pulled from the description are marked — confirm or correct them. An empty field simply stays out of the materials.

5. Build

   Tick Landing, Landing Pro, Social Pack or Property Deck and press Build. Each build or update is $0.10; Landing Pro is $2. Different properties build in parallel.

6. Video

   The property film, made shot by shot or as one continuous fly-through. See 02 · Video.

7. Reels 9:16

   A vertical reel for Instagram, TikTok and Shorts with a camera trick between shots. See 03 · Reels.

8. Deliverables

   Everything opens right there, downloads one by one or as a single archive, and rebuilds with one click.

The property film

One screen, two ways for the camera to move. You choose the shots, review a cheap 768p draft, write fixes, and only then pay for the 1080p final — which is the same take you approved.

Step 1 · Shots and length

Press a length tile (15 s to 90 s) or Pick — the service lines up shots along the buyer's path: outside → water → living room → kitchen → bedrooms. Each tile shows the draft price and what the final adds.

Then edit the chain: ‹ › move a shot, × removes it, a click in the library below adds a shot to the end. In Morph a shot can appear twice; the counter on the thumbnail shows how many times.

Step 2 · Render

Draft 768p — see the motion before paying for the final. $0.80 per transition or clip.

Final 1080p or 4K — your approved draft upscaled: the same take with all your fixes, sharp and stable. Pick the quality with the 1080p / 4K switch: $4 or $7.50 per transition. 4K is for big screens and ads and is made from a draft only. A transition without a draft is rendered from scratch in 1080p for $2 and may come out differently.

Transitions render in parallel, four at a time — usually 5–8 minutes for a draft. Finished clips appear one by one; you do not have to wait for all of them.

Step 3 · Review and fix

Each transition has its draft, its final and a field What to fix. Write it in plain words — "slower", "enter through the glass door", "no light change" — then press Draft again for that one transition. The note saves itself. Under the field you see the camera path the service planned from the two shots.

• “note is newer” — you changed the fix after the draft: shoot the draft again, then the final.
• “draft is newer” — the final was made from an older draft: make the final again ($4 in 1080p, $7.50 in 4K).
• “older quality” — the final was upscaled before 13 October with the previous model; one click lifts it to the current quality.

The finished film

The film sits at the top of the screen with a Final / Draft · 768p switch. Download the full film gives one MP4; Separate clips · zip gives numbered clips for your own edit.

If clips changed after the film was assembled, a note offers Re-assemble · free. Assembling takes 3–4 minutes and the screen updates by itself.

Landing Pro

A cinematic site where scrolling flies the camera through your Morph chain. It needs at least 2 final transitions; 6 shots is the sweet spot. Build it from the panel next to the film — $2 per build.

A vertical reel with camera tricks

For Instagram, TikTok and Shorts. Between every pair of shots the camera does a trick — dives through the ground and comes up through the floor, flies through the glass, rises through the ceiling. Final quality 1080 × 1920 straight away, no draft; 4K if you want it.

So buyers find the property by search

One click writes everything a listing and a property site need for search — built only from facts in the card and the fact sheet. $0.10 per build, usually 1–2 minutes.

Choose the markets

EN — Google and international portals: keywords, portal copy and FAQ written for international buyers.

What is inside

• Keywords — primary, secondary, long tail and geo, each with the search intent and where to use it (title, H1, listing text, alt).
• Landing & search — title (≤60), description (≤160), H1, page URL, social preview (OG).
• Listing for portals — ready copy with a character count.
• Website copy — sections for the property site, plus FAQ.
• Photo captions (alt) for every shot.
• Code for your own site — a <head> block with schema.org markup.
• What to do next — which facts to add so the keywords get sharper.

Where the price sits in the market

The assistant finds comparable listings on the portals, compares prices across portals and gives you a range, a fair price, liquidity, rental yield — and arguments for the conversation with the owner.

1 · Pick the property and portals

The portal set is chosen from the address: Zillow and Redfin for the US; JamesEdition, Sotheby's Realty and Christie's for luxury anywhere; Rightmove for the UK; Idealista for Spain, Portugal and Italy; Property Finder and Bayut for the UAE. Change it if you need — Plus local agency sites searches without the portal restriction. Portals that block search robots (such as Zillow and Redfin) are shown but can't be selected.

2 · Fill what is missing

Without address and price there is nothing to compare. Plot size, completion stage and area make the match tighter — type them in, or describe the property in your own words and press Complete with the assistant. Everything you enter is saved to the property.

3 · Quick or full

Quick — two of the selected portals, 2–4 minutes. Full — every selected portal and a deeper read, 5–12 minutes. Analyses within your plan are already paid for; beyond it a quick one is $0.60 and a full one $1.20. You can leave the screen; you are charged only for a finished analysis.

Reading the result

Verdict and range

Below, at or above market, with the corridor of comparable prices and how far your price is from it in %.

The scale

Each house icon is a comparable listing — hover to see it, click to open it on the portal. The band is the market range, the line is your price, the mark is the fair price.

Liquidity and yield

How long such a property realistically takes to sell at this price, and — where it fits — monthly rent, yield and payback.

Comparables and portals

A table of listings with area, price, price per m² and a note on what is similar and what is not; then the median by portal.

Owner arguments

3–5 calm, fact-based points for the price conversation — with a Copy button.

What to do to sell

4–6 concrete actions to sell faster or for more, plus strengths and risks as a buyer sees them.

A negotiation guide, not a valuation report. Comparables are open asking prices, not closed deals. When there are few good comparables, confidence drops and the summary says so.

The dossier check

Upload the property's documents. The studio reads them, checks the dossier for completeness and compares every document with the property card — then tells you what does not match and what to ask the owner for. $1.10 per check.

What each action costs

Prices are in US dollars and are charged to your balance on completion — a job that fails costs nothing and can be retried with one click. Properties and market analyses within your plan are already paid for. Plan balance lasts 60 days; top-ups never expire.